JÓIA
New York · Living organic soil

The jewel
of cannabis.

Ultra-premium, award-winning flower, grown in small batches for a private community of connoisseurs.

Request an invitation Our story
1st & 3rd2022 NYC Organic Cannabis Cup
Living soilOrganic, regenerative
Top 10%Of every harvest
LicensedNew York microbusiness

The top of every harvest

Only the best make the cut

The top ten percent. Nothing less.

Every harvest is graded flower by flower. Only the top ten percent of the crop is chosen to become Jóia. The rest never carries our name.

It is a simple rule that costs us most of every harvest, and it is why each jar tastes, looks and burns the way Jóia should.

Every harvest1 in 10 becomes Jóia
  • By eye

    Structure & frost

    Dense, well-formed flowers with intact, glistening trichomes.

  • By nose

    Terpene intensity

    Only flowers whose aroma matches the strain at its fullest.

  • By hand

    Cure & feel

    A slow cure checked by touch, so every jar is smooth and even.

Explore

The world of Jóia.

01

Story

From one grower’s living-soil beds to first place at the NYC Organic Cannabis Cup.

Open page → 02

Craft

Nine steps, slow cure and hand trim: how the jewel is made.

Open page → 03

Collection

Flower, solventless vape pens and pre-rolls, matched to five moods.

Open page → 04

Jóia 100

An invitation-only circle of one hundred New York connoisseurs.

Open page → 05

Films

The Jóia film, its chapters and members in their own words.

Open page → 06

Investors

Investor materials for accredited investors, on request.

Open page → 07

Events

Highlights from Jóia evenings, on film.

Open page → 08

Shop

Jóia apparel and accessories.

Open page → 09

Members

Sign in to the vault: full films and early invitations.

Open page →
Chapter I · Origin

Turning years of frustration into inspiration.

Our founder, a medical cannabis patient and cultivator, spent years hunting for the best flower in the world and kept finding the same problem: too few brands offering clean, consistent, high-quality cannabis in legal U.S. markets.

So he set a new standard himself. More than twenty-five years of growing led to a dedicated research and development facility. Over seventeen grow cycles there, Jóia developed its award-winning flower and a living organic soil system built to be repeated in any legal market.

Research cultivation conducted under license in Rhode Island.
Jóia's founder reaching into a flowering living-soil canopy
Super Boof box marked 1st place 2022 NYC Cup Winner beside a black Jóia jar and a cured flower
Recognized & revered 1st & 3rd

2022 NYC Organic Cannabis Cup

Our first harvest in continuous living soil beds took first and third place. First place went to Super Boof. Today Jóia is sought after by connoisseurs who notice the difference.

Crafted to perfection

From seed to soil to the final jar.

Our flowers grow in organic living soil using Korean regenerative farming techniques, for terpene richness you can taste. Every batch moves through the same nine steps.

  1. I

    Selective seed selection

    We start with the finest genetics, choosing seeds that promise robust plants and rich terpene profiles.

  2. II

    Living organic soil

    Soil enriched with beneficial microorganisms that nurtures the plant and deepens its natural flavor.

  3. III

    Korean regenerative farming

    Methods built on soil health and sustainability, so our beds stay fertile and vibrant year after year.

  4. IV

    Organic nutrients

    Natural fermentation and microbial inoculants during flowering, tuned to each strain.

  5. V

    Hand-tended care

    Experienced cultivators monitor every stage of growth and answer each plant's needs by hand.

  6. VI

    Natural pest management

    Beneficial insects and organic deterrents protect the plants without harmful pesticides.

  7. VII

    Slow, careful curing

    A patient cure that preserves the rich flavor and smoothness Jóia is known for.

  8. VIII

    Hand-trimmed

    Each flower is trimmed by hand for the highest quality and aesthetics.

  9. IX

    Quality assurance

    Every batch is tested for potency, flavor and purity. Only the best reaches our members.

A Jóia cultivator checking rows of plants in the award-winning grow roomThe award-winning grow room
For the true connoisseur

The difference, in four notes.

Pure, authentic flavor

Mouth-coating terpenes that match the flower's aroma, with bold flavor from first taste to last.

Long-lasting

Living organic soil builds resin and botanical oils for an experience that lingers.

Exquisite smoothness

A clean, smooth smoke without harshness, aftertaste or throat irritation.

Consistent excellence

In-house tastemakers hold every strain to the Jóia standard, batch after batch.

The Jóia spectrum

We ask, listen, then recommend.

We pair strains from our curated genetic library with the experience each member wants, from deep calm to bright energy. Our menu favors low to mid THC strains enriched with rare cannabinoids.

Everyone experiences cannabis differently. Our team helps you find your match.

The collection

Flower first. Then the rest.

Only the top ten percent of each harvest becomes Jóia. Available to Jóia members; you will not find Jóia on a dispensary shelf.

Open yellow Jóia jar filled with cured flower, labeled Apple Jack
Flower

The flower

Award-winning, small-batch flower from living organic soil, cured slowly and trimmed by hand.

Super BoofApple Jack[Strain]
Three yellow Jóia vape pens with boxes: Thai Tea, Apple Jack and Jilly Bean
Solventless oil

Vape pens

Pure, full-flavored oil made with gentle heat and pressure, no chemicals or additives, so it tastes like the flower itself.

Thai TeaApple JackJilly Bean
Yellow Jóia pre-roll and box labeled Jilly Bean
Pre-rolls

Pre-rolls

Our flower, rolled and ready. The same strains and standard in a single serving.

Jilly Bean[Strain]
Innovative solventless extraction

One step, nothing added.

Our patented solventless technology extracts, preserves and packages oil in a single step using gentle thermodynamics. No chemicals, no additives and no extreme temperatures, so the full spectrum of flavor survives.

Jóia's solventless extraction machine
By invitation

Jóia 100

No. [__] of 100

An invite-only membership for one hundred of New York's cultural connoisseurs. Members secure their share of each year's harvest, and help decide who is invited next.

  • First allocation of every harvest
  • Monthly delivery to your door
  • Personal strain recommendations
Request an invitation

Memberships are reviewed personally. Delivery where permitted by New York law.

Coming to Brooklyn

Seed to sale, under one roof.

Jóia holds a New York microbusiness license, so we cultivate, process and deliver our flower ourselves. Our dedicated Brooklyn facility is being built to our own standards, for complete control from seed to sale.

Opening [date].
The open interior of Jóia's future Brooklyn facility, with tall garage-door windows
Jóia films

The craft, on film.

Feature · In production
Feature film

The jewel of cannabis

The founder's story, from a medical patient's search for clean flower to the 2022 Cup.

Chapter II

Living soil

Why our beds deepen in flavor every cycle.

Chapter III

The cure

Slow curing and hand-trimming, step by step.

Chapter IV

Solventless

How we make oil with nothing added.

Testimonials

In their words.

Video testimonial
Video

[Member name]

Jóia 100 member · [Neighborhood]

"[Quote from a Jóia 100 member on tasting the same flower, harvest after harvest.]"

[Name] · [Neighborhood]

"[Quote from a chef, sommelier or tastemaker on the Jóia experience.]"

[Name] · [Title]
Event highlights

Nights worth remembering.

The moments that built Jóia, on film. Every event is private, by invitation and for adults 21 and older.

Highlights reel · In production

A year of Jóia

[Runtime]
2022 · New York

The Organic Cannabis Cup

First and third place with our first living-soil harvest.

[Runtime]
[Date] · Members only

Harvest release

The first look at a new harvest, with the people who grew it.

[Runtime]
[Date] · Brooklyn

Brooklyn first look

Inside the space being built for Jóia, before it opens.

[Runtime]
[Date] · Jóia 100

Founding members’ dinner

The first gathering of the Jóia 100.

[Runtime]
[Date] · Tasting

Tastemaker session

Our tastemakers on flavor, aroma and the cure.

[Runtime]
[Date] · Collaboration

Collaboration night

An evening with a partner from New York’s culture.

Short cuts

Moments, in vertical.

Clip
Clip
Clip
Clip
Clip
Upcoming

Dates are shared with members first.

Full event films and invitations live in the members area.

Members sign inRequest an invitation
Members

The vault.

Jóia 100 members sign in for full event films, harvest notes from the grow room, early invitations and content we share nowhere else.

Members area · draft preview
Members only
Full event films

Events, uncut

Complete films of every Jóia evening.

Members only
Series

Grow room diary

Each harvest, from clone to cure.

Members only
Harvest notes

This harvest

Tasting notes and lab results for your allocation.

Members only
Invitations

What’s next

Early invitations and dates, before anyone else.

The Jóia shop

Wear the jewel.

Jóia apparel and accessories, made in small runs.

Full shop & cart →
Photo to come

Jóia Sweatshirt

$60.00

Heavyweight fleece with the Jóia bird.

Buy now
Photo to come

Jóia T-Shirt

$30.00

Soft cotton tee with the bird at the chest.

Buy now
Photo to come

Jóia Hat

$35.00

Structured cap with an embroidered bird.

Buy now
Photo to come

Jóia Wallet

$35.00

Slim wallet with the Jóia bird.

Buy now
Photo to come

Jóia Glasses

$25.00

Jóia glasses, signed with the bird.

Buy now
Photo to come

Jóia Bag

$15.00

Everyday tote with the Jóia mark.

Buy now

Merchandise only. Jóia flower and other cannabis products are never sold or shipped through this shop. Prices in USD. Checkout runs on our secure store at shop.thejoia.com, where shipping and tax are calculated.

Investor relations

Invest in the jewel.

Jóia International, Inc. is building a luxury cannabis brand around award-winning flower and a membership model that sells direct to connoisseurs. We share our investor materials with accredited investors on request.

Nothing on this website is an offer to sell or a solicitation of an offer to buy securities. Any offering is made only through an approved private placement memorandum, to accredited investors.
Request investor materials We reply personally to every request.
Contact

Write to us.

Membership, press, partnerships or investor relations. Or ask the concierge, bottom right.

Jóia
frank@thejoia.com
(332) 213-7393
By sending, you confirm you are 21 or older. Your details go only to the Jóia team.
By invitation

Join the Jóia 100.

One hundred places for New York’s connoisseurs, with first allocation of every harvest.

Request an invitation